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HERE Technologies mini-campaign taglines
Project type
Campaign taglines
Date
2021-Jan 2024
Location
Berlin, Germany
The brief
HERE Technologies wanted taglines for a mini-campaign to group series of content together under the same theme. These included videos, blog articles, interviews, social posts and data visualisations.
showcase how its electric vehicle products can help the automotive industry and its customers tackle the biggest obstacle towards EV uptake, range anxiety. The aim was to show thought leadership in this sector, producing useful, engaging and highly relevant content that attracted the right audience to here.com through SEO keywords.
The result
Taglines included The great supply chain reset, Driving net-zero, supply chain shifts, EVs in range and many others.
