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HERE Technologies news homepage




Berlin, Germany

The brief

To boost visitors to and increase SEO value, HERE wanted a weekly news headline and image on the homepage to link to a new article. These were occasionally company announcements, but more often they were thought leadership posts, explainers and topical stories that linked to industry trends or news events.

The result

Along with writing the articles themselves, I created a headline and sub-heading every week. They were bold,-eye-catching, and balanced use of keywords with the unexpected, drawing readers in to know more. Year-on-year, traffic to increased by 53% thanks to this and other projects.

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