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HSBC for Vice

Project type

Article and headline


August 2023


London, UK

The brief

Write a chatty, informative article and headline that explains in simple terms what quantum computing is, how it will change our lives and what HSBC has planned for the quantum revolution.

The result

A 500-word piece demystifying one of the most complex areas of physics for Vice readers. I included analogies and popular culture references to enliven the piece and make it easy to understand. I also used tangible examples of how this technology could change our world as much as possible to take it from theory to reality.

I had to gain a sound understanding of quantum computing to satisfy this brief, and then make sure I was communicating these concepts in a lively and useful way to others.

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