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Oracle for Saatchi & Saatchi
Project type
Marketing assets including social posts, banner ads and emails
Date
Oct-Dec 2019
Location
London, UK
The brief
Oracle clients might be employees, but they think in an entrepreneurial, creative way. The company needed a campaign that showed HR, finance, marketing, IT teams and other departments the advantages of Oracle tools such as Oracle Cloud to help them create something new, surprising, unexpected and significant. Favouring simplicity over jargon, the copy had to show how B2B technology can help people address their needs, challenges and priorities.
The result
Working with a team of copywriters at Saatchi & Saatchi Pro, I created a huge number of assets for LinkedIn, Twitter, email and other touchpoints that were witty, disruptive and bold, but always concise and human.
